A common misconception when attempting to establish a presence in China is that securing contacts there is enough to gain a foothold. And it’s an assumption that leads to many ventures failing because there’s a lot more to it than that.

Western and eastern cultures are very different. Chinese culture has many complex layers that have evolved over thousands of years. Even Chinese natives sometimes struggle.

Communication can often be indirect. Being able to speak the language would be well received but is just the tip of the iceberg when it comes to effective communication.

Understanding both verbal and non-verbal cues is essential in maintaining and advancing relationships. Misunderstandings can be costly, time consuming and damaging to the overall partnership.

What’s more, there are systems and regulations at both a national and local level that impact how business is done, along with the unique workings of the Chinese supply chain.

All these factors can make partnering or investing in China extremely difficult, hamper attempts or, worst of all, lead to failure. SSBC is here to ensure successful entry into the Chinese market with lasting success.

Switzerland offers a great footing in Europe with easy access to many economically strong neighbours.

It offers low taxation along with access to a high level of expertise and innovation in many desirable sectors including technology and finance.

Switzerland is well respected on a global level and having operations there offers prestige.

SSBC offers deep understanding of both the Chines and Swiss market.

With a proven track record and 20 years of expertise of bringing together the perfect partners, we offer access to relationships that go from strength to strength.

Whichever direction you’re looking to take your business in – from Switzerland to China or China to Switzerland – SSBC provides expertise and services that support or integrate with your business to create powerful and lasting connections and a strong proposition that will resonate in your target markets.